I’m a marketing pro with 13 years of experience helping brands shine across industries like SaaS, manufacturing, distribution, hospitality, professional services, and home services. Specializing in brand development, digital marketing, and project management, I bring creativity and technical expertise together to craft strategies that drive growth, elevate brand awareness, and deliver results. From launching unforgettable campaigns to managing large-scale projects, I know how to lead cross-functional teams and execute multi-channel efforts that make an impact. Let’s bring your vision to life and create something extraordinary!

Backstory

My marketing journey started in the events industry, where I had the incredible opportunity to work with iconic brands like Amazon, Johnson & Johnson, and Gap Inc., as well as celebrities like Shakira and Drake. In 2011, I launched my own events business, Pauleenanne Design, diving headfirst into the creative and operational world of running a thriving company. Along the way, I began helping small businesses with their marketing and quickly spotted a gap in the industry.

Big marketing firms catered to large organizations, and most marketing consultants focused solely on strategy, leaving execution behind. I took a different approach—partnering with small businesses to not only craft impactful strategies but also roll up my sleeves and help bring them to life. That hands-on work led me to launch Politan Marketing in 2015.

After successfully running both Pauleenanne Design and Politan Marketing for six years, I decided to focus on Politan full-time, delivering expert strategies and customized solutions to help businesses achieve their goals.

What I Do Today

As a Fractional Chief Marketing Officer and consultant, I specialize in helping startups and scaling businesses tackle unique challenges and unlock sustainable growth. By blending strategic insight with hands-on execution, I guide companies from building initial marketing strategies to rolling out and executing initiatives that deliver quick wins while laying a strong foundation for long-term success across marketing, operations, and beyond.

Many of the companies I work with face growing pains that extend beyond marketing. My approach goes deeper, empowering businesses to transition from a “business owner” mindset to one rooted in leadership and empowerment. Whether leading teams through strategic initiatives or diving into the details to execute campaigns, my focus is on helping businesses navigate growth, overcome obstacles, and thrive in the next stage of their evolution.

Outside the Office

When I’m not working, I’m all about spending quality time with my family, friends, and my bestie, my toy poodle Zeus. As a proud Disney adult, I love planning my next trip to the most magical place on earth or exploring other exciting adventures beyond the Disney sphere. I’m also a big Taylor Swift fan—her storytelling and creativity inspire both my personal and professional life. At home, I enjoy diving into creative projects like interior design, fashion, and hosting gatherings for family and friends. You might also find my husband and me savoring a great meal or enjoying one of the many events our hometown of Rochester has to offer.