GENESEE REGIONAL BANK
Genesee Regional Bank wanted to streamline it’s direct mailing efforts for the mortgage team. Rather than each working to create individual direct mailers to reach current and potential clients, we worked to create a direct mailer system. In this system, brokers were able to choose from a wide selection of direct mailer designs, which would feature a realtor or their choosing as well as themselves. Our team would then make appropriate changes to include the featured professionals’ photo and contact information on all cards. We then would send information along to the printer to push the mailer out. This streamlined process made their direct mail marketing efforts far more seamless!